Cadbury Chocolate Charmer

Cadbury has released a new TV advert from Glass and a Half Full Productions: the Cadbury Dairy Milk Chocolate Charmer. The 60 second commercial focuses in on the performance art of a lab-coat-wearing chocolate charmer as he brings swirling dark brown cocoa and white milk together to create the Cadbury Dairy Milk chocolate. Music is an instrumental from “The Only One I Know”, by The Charlatans. Welcome to the Chocolate Charmer’s world; a kitchen unlike any other.

Cadbury Chocolate Charmer

Click on the image below to play the video.

Cadbury is inviting the British public to the Chocolate Charmer’s kitchen, where just a few levers, pulleys and powers of charmery cause towers of rich chocolate and creamy milk to rise and blend before your eyes. The Chocolate Charmer is looking to pass on his craft to somebody new. To be that somebody, you’ll first need to enrol at the Chocolate Charm School through Cadbury’s Facebook page, before doors open on Monday, April 26th at 9.00AM.


The Chocolate Charmer ad was developed at Fallon, London, by executive creative director Richard Flintham, creative director/art director/copywriter Nils-Petter Lovgren, art director Filip Tyden, copywriter Dan Watt, agency planner Tom Goodwin, agency producer Jo Charlesworth.

Filming was shot by director Henrik Hallgren via Rogue Films with director of photography Jo Eken Torp, producer Kate Hitchings. Post production was done at The Moving Picture Company. Editor was Quinn Williams at Marshall Street.