Bundaberg Rum in Australia brings the founders of the brand all the way from 1888 to 2010 in “Heritage”, an advertising campaign celebrating ingenious solutions. Back in 1888, a band of sugar millers faced an overwhelming oversupply of molasses and came up with an ingenious solution: Bundaberg Rum. Today it’s a matter of what to do with a troublesome crocodile on a golf course. The first spot, “Favourable Lie” was followed up with “Apology”, an attempt to deal with complaints about mistreatment of animals. Bundy R. Bear, the company’s polar bear mascot, has grown a white beard for the campaign on the Bundaberg Facebook page.
Click on the image below to play the Favourable Lie video in YouTube (HD)
Click on the image below to play the Apology video in YouTube (HD)
The Heritage campaign was developed at Leo Burnett Sydney by executive creative director Andy DiLallo, creative team Rob Kleckner and Dan Oliva, creative group head Tim Green, executive producer Adrian Shapiro, client services director Peter Bosilkovski, senior account director Kirsty Reynolds and typographer Masataka Kawano.
Filming was shot by director Mike Maguire via The Directors Bureau with production designer Alexis Ross and producer Gustav Geldenhuys.
Post Production was done at Animal Logic by Nuke artist Jess Burnheim, Nuke & Shoot Supervisor Guido Wolter, shoot supervisor Jonathan Dearing, CG artist Mark Serena, producer Melanie Wickham.