Bundaberg Rum Heritage

Bundaberg Rum in Australia brings the founders of the brand all the way from 1888 to 2010 in “Bundaberg Rum Heritage”, an advertising campaign celebrating ingenious solutions. Back in 1888, a band of sugar millers faced an overwhelming oversupply of molasses and came up with an ingenious solution: Bundaberg Rum. Today it’s a matter of what to do with a troublesome crocodile on a golf course. The first spot, “Favourable Lie” was followed up with “Apology”, an attempt to deal with complaints about mistreatment of animals. Bundy R. Bear, the company’s polar bear mascot, has grown a white beard for the campaign on the Bundaberg Facebook page.

Bundaberg Heritage We Have One

Click on the image below to play the Favourable Lie video in Vimeo

Click on the image below to play the Apology video in Vimeo

Bundaberg Bundy R. Bear Facebook page


The Bundaberg Rum Heritage campaign was developed at Leo Burnett Sydney by executive creative director Andy DiLallo, creative team Rob Kleckner and Dan Oliva, creative group head Tim Green, executive producer Adrian Shapiro, client services director Peter Bosilkovski, senior account director Kirsty Reynolds and typographer Masataka Kawano.

Filming was shot by director Mike Maguire via The Directors Bureau with production designer Alexis Ross and producer Gustav Geldenhuys.

Editor was Stewart Reeves at The Editors. Music was produced by Dmitri Golovko at DG Music House. Sound was designed at Simon Kane at Song Zu.

Post Production was done at Animal Logic by Nuke artist Jess Burnheim, Nuke & Shoot Supervisor Guido Wolter, shoot supervisor Jonathan Dearing, CG artist Mark Serena, producer Melanie Wickham.