BBC is partnering with the British Museum to produce a 100 part radio documentary series, A History of the World in 100 Objects. Launched on January 18, 2010, the BBC Radio 4 series features British Museum director Neil MacGregor introducing listeners to a new artifact from the museum in each 15 minute episode. BBC worked with Fallon London to promote the series with “Bull”, a promise of things to come.
A bull fighter prepares to face a bull from the dark, with tension built in Velvet Underground’s 1966 experimental track, “Loop”.
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The Bull ad was developed at Fallon, London, by creative director Richard Flintham, creative directors Sam Walker and Joe De Souza and agency producer Mike Griffin.