Bud Light is presented as the beer to get the party going in “Voice Box”, a Super Bowl commercial featuring singer/songwriter and rapper T-Pain. The spot opens with a young man whose female partner has brought home a six pack of Bud Light with the shopping. He gets onto the phone to spread the word with three of his friends, using an auto tuner voice effect, the kind made possible with an “I Am T-Pain” iPhone app. The ad ends with auto tuned T-Pain himself.
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The T Pain ad was developed at Cannonball, St Louis, by creative director/copywriter Steve Hunt, copywriter Mike Binnette, art director Joe Bishop, producer Bob Jackson, broadcast production manager Mary Jarnagin, account director Cori Wilson, account director Doug Murdoch.
Editor was John Devries at School with executive producer Sarah Brooks.
SPFX were produced at AXYZ FX by SPFX supervisor David Giles, executive producer Irene Payne.
Sound and music were produced at In the Groove by director Brian Reidinger with producer Darren Drew.
Casting director was Ross Lacy at Ross Lacy Casting.