BT has launched “Infinity”, a new high speed fibre optic broadband service, with a download speed of up to 40 mb. The launch is being promoted through television advertising, direct mail, press, outdoor and online activity. The new service is presented visually as an explosion of light beams sent into a world of darkness.
Click on the image below to play the video in YouTube (HD)
The Infinity campaign was developed at Abbot Mead Vickers BBDO, London, by art director Brian Campbell, copywriter Phil Martin, agency producer Yvonne Clayton, with BT advertising managers Matthew Dearden, Fraser Smeaton, Ajay Joshi .
Filming was shot by director Nicolas Caicoya via Transparent with executive producer Eilon Kennet and producer Matthew Campion.
Music is “Corner” by Allie Moss, a track featured in the ABC series Brothers and Sisters.
“When your world trembles and quakes
And your footing suddenly shifts and shakes
Take my hand…”
Download the track from iTunes…