Bridgestone Americas Tire Operations (BATO) is the title sponsor of the 2010 Super Bowl XLIV Halftime show featuring The Who. Two brand tire commerrcials will be shown during the game, “Whale of a Tale” and “Your Tires or Your Life”. The campaign is online at www.bridgestonetire.com/superbowl, the Bridgestone Facebook fan page, and the Bridgestone SuperBowl Youtube channel. The Facebook page includes still images, audio news release as well as soundbites from Bridgestone executives, teasers and behind-the-scenes footage.
Your Tires or Your Life
Bridgestone takes you on a journey to a future world, set in Valley of Fire State Park, Nevada. A wet, desperate world where absolutely nothing is more valuable than a great set of high-performance tires. Watch for fast cars, fearless heroes, and ruthless tire bandits lurking around every corner. And be prepared for a shocking conclusion. Click on the image below to play the video in YouTube (HD)
Whale of a Tale
Three young men (Amire Talai, Dalton Leeb and Steve Talley) are on an adrenaline-packed drive toward the coast. Nothing too unusual about it, unless you consider having a live killer whale as the fourth passenger unusual. Yes, that’s right a killer whale, in the car with them. Hard to say where they’re going. Harder still to say where they’ve been. But this fish-out-of-water story is sure to end with a splash. Click on the image below to play the video in YouTube (HD)
The Bridgestone campaign was developed at The Richards Group by creative director Glenn Dady, copywriter Bill Milkereit and art director Todd Tucker (Tires or Your Life), copywriter Bill Cochran and art director Patrick Murray (Whale of a Tale), agency producer JR Dixon.
Filming was shot by director Dante Ariola via MJZ with producer Natalie Hill, director of photography Toby Irwin (Whale of a Tale), director of photography Philippe Le Sourd (Tires or Your Life), production designer/art director Christopher Glass.
Editor was Andrea MacArthur at Peep Show.
VFX and animation was done at Method Studios.
Colorist was Stefan Sonnenfeld at Company 3.