The Breast Cancer Foundation in Singapore has used painted body art to remind women and men about the need for perspective when it comes to breast cancer. “Are you obsessed with the right things? The difference between a pimple (big butt/bad hair day) and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon.”
The Body Paint campaign was developed DDB Worldwide, Singapore by executive creative director Joji Jacob, creative director Thomas Yang, copywriter Khairul Mondzi, art director Andrea Kuo, account director Rowena Bhagchandani and account executive Ng Ling Kai, with illustrator Andy Yang Soo Kit, digital retoucher Agnes Teo and photographer Allan Ng, Republic Studios.