The Breast Cancer Foundation in Singapore has used painted body art to remind women and men about the need for perspective when it comes to breast cancer. “Are you obsessed with the right things? The difference between a pimple (big butt/bad hair day) and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon.”
Credits
The Body Paint campaign was developed DDB Worldwide, Singapore by executive creative director Joji Jacob, creative director Thomas Yang, copywriter Khairul Mondzi, art director Andrea Kuo, account director Rowena Bhagchandani and account executive Ng Ling Kai, with illustrator Andy Yang Soo Kit, digital retoucher Agnes Teo and photographer Allan Ng, Republic Studios.
This is positively brilliant. I wonder why it hasn’t ‘shipped’ to us in the U.S., where I’m sure it would stop women--and the men who love them--in their tracks. Hats off to this team.
I stumbled across this blog post and I was delighted to see such brilliance. This body art is truly remarkable! My mother lost her breast in her breast cancer battle. I am forwarding this blog post to her. I will definitely add a write up about you on my blog. Great job.
A very elaborate ad. I just lost my Mom to breast cancer and wished there weren’t so many hurdles for women to speak freely about that terrible disease. Public ads like these may help a lot of women.
well, I just love tits!
it’s too bad that americans/ american censorship is too afraid of the human form. they will never show ads like these. nudity is not obscene! embrace the natural form! gr.
Just funny.
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