Boysen Paints Dynamic Creatures
Pacific Paints in the Philippines is promoting Boysen paints with a new print advertising campaign featuring a snail, praying mantis and jellyfish, following on from the success of the Flowers campaign of 2009. The posters were created to celebrate the company receiving “Responsible Care”, an award for environmental safety. Using high speed photography, the design team used strobe lights, water pumps, splashing techniques, a shower head, mixing bowls and Boysen paints to create dynamic creature shapes.
The Boysen campaign was developed at TBWA\Santiago Mangada Puno, Philippines, by art directors Jake Tesoro, Manuel Villafania, copywriters Melvin Mangada, Bryan Sly, photographer G-nie Arambulo, digital artists/CGI team Rusby Gonzales and Nolan Fabular at Chromagraph.