Boston Bruins Bear Rules

The Boston Bruins, a professional ice hockey team based in Boston, Massachusetts, have had one of their commercials recognised with a Silver Pencil and Bronze Pencil at the One Show this year. “Date”, awarded Silver for TV commercial with a budget under $80,000 and Bronze for Single:30, introduced us to the big and bad rules-enforcing Boston Bruins Bear, along with the Boston Bruins video site, Dating a Canadiens supporter is out, as is tucking in your Bruins jersey.

Boston Bruins Bear and couple in Date commercial

Click on the image below to play the Date video.

Click on the image below to play the Tuck video.


The Boston Bruins Rules series was developed at Mullen, Boston, by executive creative director Mark Wenneker, group creative director Jamie Ferreira, senior art director Jesse Blatz, senior copywriter Greg Almeida, director of integrated production Liza Near, executive producer Zeke Bowman.

Filming was shot by director Harold Einstein via Station Film.

Editor was Merritt Duff at The Cutting Room Films, New York.