Born To Be A Make Up Artist

John Casablancas Institute, the Fashion Design, Makeup and Hair School, commissioned a print, radio and online advertising campaign, Born To Do This, focusing on special effects makeup. “Carrie”, a print ad from the campaign, features a young girl who has taken great delight in a home makeover job, using ketchup for gore.

John Casablancas Institute Carrie ad


The Born to Do This campaign was developed at Spring Advertising, Vancouver, by creative director/copywriter Rob Schlyecher, art directors Jeremy Grice and James Filbry, account supervisor Norrie Zaplatynsky, photographer/studio artist Paul Lang at The Orange Apple.