Australian men are being challenged to do something about the estimated 15 million dodgy undies in circulation throughout Australia, in “Bonds Dodgy Undies Amnesty”. Bonds brand ambassador Pat Rafter is fronting a series of humorous commercials and web films to persuade guys to trade in their swiss cheese, peek-a-boo, sad sack, space invader, y-on-earth, hello boys, veteran, nutcracker, cheap’n'nasty undies. The campaign, online at Facebook, is connected with a Confessions contest on NovaFM.
Click on the image below to play the Amnesty commercial in YouTube (HD)
Click on the image below to see Pat Rafter doing a Roger Federer in YouTube (HD)
Click on the image below to play the 15 second video in YouTube (HD)
The Undies Amnesty campaign was developed at The Campaign Palace Sydney by executive creative director Cameron Hoelter, art director Simon Cox, copywriter Ash Nadiu, planner Karen Dwyer.
Social media was produced at Holler Sydney.
Media was handled by Mediacom.