Blur Street Art

Blur, the new Activision game, is being promoted in a series of 3D-perspective street art installations across Europe, using work by internationally renowned artists. The London mural, designed and created by British artist Gavin Nolan, adorns the wall of the Old Street Magistrates court in the heart of trendy East London and features two cars crashing through the wall at high speed directly into the rainbow-drenched fantasy world.. See more from the campaign on Facebook, Flickr and the commercial featuring Brock Lee on YouTube.

Blur Street Art

Blur Street Art

Blur Street Art

Blur Street Art

Click on the image below to play the making-of video in YouTube (HD)

Click on the image below to play the Blur commercial in YouTube (HD)

Credits

The Brock Lee and Cutie Kart campaign was developed at Droga5 and Hook Studios. The Blur Street Art campaign was developed at The Viral Factory.

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Location UK UK

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