Bing Sponsors The Simpsons

Microsoft is running a series of television commercials promoting Bing’s new sponsorship deal for The Simpsons on Channel 4. The deal includes sponsorship credits before and after episodes, as well as during ad breaks. The TV advertising campaign features a family who use Bing to resolve their own dysfunctional differences. The husband, rather than eating the salad left in the fridge, looks up Chinese takeaways on Bing. When quizzed about the dry cleaning, the wife quickly calls up Bing on her laptop. And Bing becomes the centrepiece for a discussion on the merits of doing aerobics together.

Bing sponsors the Simpsons


Click on the image below to play the Chinese Takeaways video in YouTube (HD)

Click on the image below to play the Dry Cleaning video in YouTube (HD)

Click on the image below to play the Aerobics video in YouTube (HD)

Credits

The Simpsons family ident campaign was developed at Duke and Earl, London. The deal was planned and bought by Universal McCann.