Berri, Australia’s number one juice brand, has launched Berri Creations, a light, everyday fruit drinks range, with a set of twenty art works by Cornwall designer Ben the Illustrator. The colourful paintings are being used to transform Sydney’s Town Hall and Melbourne’s Flinders Street train station into outdoor art galleries, highlighting the tag line, “Another Refreshing Creation”. Packaging and marketing for the four fruity combinations: Apple Cranberry & Lime, Pineapple Passionfruit, Apple Pine & Lime and Citrus Fruits, are designed to appeal largely to 18 to 24 year old consumers who currently don’t consume much juice outside the breakfast period. The artwork will form part of a national interactive competition online at anotherrefreshingcreation.com.au where the public use elements from Ben’s work to create their own piece of art.
The Berri Creations campaign was developed at AJF Partnership.