Ben & Jerry’s Psychedelic Peace Love and Ice Cream

Ben & Jerry’s Peace Love and Ice Cream was given a psychedelic 1960s flavor with “Hugs”, “Whale Cow”, “Purple Caterpillar” and “Recipe Book”, a print advertising campaign from Singapore. Launched in 2009, the campaign won Silver at the 2009 London International Advertising Awards 2009, with Whale Cow and Purple Caterpillar included in the 2010 D&AD (Design & Art Direction) Book.

Ben & Jerry's Whale Cow

Ben & Jerry's Purple Caterpillar

Ben & Jerry's Recipe Book

Ben & Jerry's Hugs


The Peace Love & Ice Cream campaign was developed at Ogilvy & Mather, Singapore, by executive creative directors Tham Khai Meng, Eugene Cheong, Todd McCracken, copywriters Mike Sutcliffe, Craig Love, Eugene Cheong, art directors Adrian Chan, Maurice Wee, Stuart Mills, account managers Monica De Grave and Stuart Waterman, photographer/retoucher Matthew Edward Loh, October Sky.