BC Hydro Power Smart Month Challenges Waste

BC Hydro in Canada is running Power Smart Month, helping consumers become more responsible with their use of electricity. The popularity of the anti-waste movement can be seen everywhere. Re-usable travel mugs, water bottles and shopping bags all prove that this philosophy is getting stronger but, for some reason, wasting power isn’t seen in the same light. BC Hydro wanted to remind British Columbians that, just like with other resources, wasting power is something to be avoided. “The most ridiculous thing about wasting power is that for some reason we don’t think it is ridiculous.”

BC Hydro Power Smart wasting dog food

Click on the image below to play the 60 second video.

Click on the image below to play the 30 second Home video.

Click on the image below to play the 30 second Work video.


The Power Smart campaign was developed at DDB Canada, Vancouver, by creative directors Dean Lee, Cosmo Campbell, art director Chris Moore, copywriter Neil Shapiro, agency producer Sue Bell, account executives Terra Cochrane, Karen Martin.

Filming was shot by director Michael Downing via Suneeva, Vancouver. Post production was done at School Editing, Toronto, by editor Jon Devries at and online/animator/SFX artist Paul Binney.

Sound and music were produced at Wave Productions by producer Craig Zarazun, sound engineer Craig Warrian and composer Bob Smart.