BBC Vancouver Olympics with Akiak
BBC Sport’s Vancouver Winter Olympics coverage features the story of legendary Inuit Akiak and his quest to find the missing head of Ilanaaq, a stack of rock in human form. In the story of Akiak, the head of Ilanaaq has been stolen by a malevolent force, from whom our hero must retrieve the stone and return it to its rightful place. Akiak snowboards, skis, jumps and skeleton-bobs to overcome obstacles in his path, such as crevasses, snow storms and dangerous wolves before using a curling stone to free Ilanaaq’s head and re-build the stone marker.
Click on the image below to play the video in YouTube (HD)
Akiak showcases a number of Olympic sports as he searches the land around the Canadian host city to complete his task. Akiak is a legendary Inuit, a member of the indigenous population who inhabit the Arctic regions of Canada, Greenland, Russia and the United States of America. His name means “brave” in his native language. Ilanaaq, the Inuit word for “friend”, is the emblem of the 2010 Winter Olympic Games, and is a contemporary interpretation of an inukshuk.
Inukshuk are land markers. Their early incarnations were a single, upright stones, but they have evolved into more elaborate stacks of rock built in the form of a human. They are normally built at good hunting places and have been extremely important for Inuit survival over many thousands of years.
Akiak will accompany all the action across BBC Sport on TV, on radio and online.
BBC/Red Bee Media and developed at RKCR/Y&R by executive creative director Damon Collins, copywriter Freddy Mandy, art director Tim McNaughton and planner Ben Kay, and Red Bee producer Deborah Stewart.