Frito Lay is building a following for Cheetos online with Battle of the Cheetos, a food fight spread over the entire internet. Chester Cheetah, the brand’s mascot since 1986, has become General Chester, overseeing battles between the Puffs and the Crunchy. Users at www.battleofthecheetos.com have the opportunity to choose their alliance, their battleground (choice of addictinggames.com, gizmodo.com, break.com, digg.com, boingboing.com, gawker.com, kotaku.com, mashable.com, cheetos.com or own site), design a flag, name their army, save to Facebook and fire away! Battle of the Cheetos won Site of the Month at FWA this month.
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The Battle of the Cheetos was developed at Goodby Silverstein & Partners, London, and North Kingdom.