Batelco Infinity Bringing Ideas to Life
Batelco, Bahrain Telecommunications Company, brings Toronto to life in “Infinity”, a three minute short film demonstrating the power of imagination. Visual effects and stunning photography reveal the incredible realities that exist within the minds of everyday citizens, normally considered possible only in dreams (as in Inception). The launch of the film was promoted on the Batelco Infinity Facebook page with two trailers, interviews with people behind the scenes and a “making-of” videos. Those watching the video while on Facebook have the option of adding their own photographs to the page’s album.
Click on the image below to play the Infinity video in YouTube
Click on the image below to play the making-of video in YouTube
Click on the image below to play Trailer 1 in YouTube
Click on the image below to play Trailer 2 in YouTube
Spot anything around you. Whatever it is that catches your eye began with an idea. An idea someone, somewhere was thinking. Small, big or even outrageous, everything that is or will be is the brainchild of a person’s mind. Exemplifying this very concept, Batelco’s INFINITY is an epic journey through people’s minds. In the 3 minute 20 second ad film we travel non-stop through a day in the city and delve into the thoughts of ordinary people of different ages, each with unique stories of their own. Stories that range from a schoolboy and his big brother to a regular blue-collar worker who wants to free the child within him and break his monotony. From an adventurous teenager who needs a new playground to a woman who solves an everyday hassle, Batelco’s INFINITY symbolizes the potential of these very ideas and brings them to life.
The Infinity campaign was developed at Fortune Promoseven FP7/BAH, Bahrain, by creative director Fadi Yaish, art directors Gautam Wadher, Fadi Yaish, copywriter Aunindo Anoop, senior account director Mohammed Sabra.
Filming was shot by directors Alex & Steffen (Alexander Kiesl and Steffen Hacker) via Spy Films, Toronto, with director of photography Simon Coull and line producer Peter Oad. Post production was done at Unexpected, Stuttgart, by VFX supervisors Alex & Steffen, lead 3D artists Sebastian Badea, Jörg Häberle, Harun Celebi, Alexander Kiesl, Marcel Kühn, Stefan Kleindienst, Johannes Wünsch, lead 2D artists Claus Rudolph, Steffen Hacker.
Music is by Fabrice Smadja at AOC, Paris.