Barclays uses “Fake”, a special effects laden television commercial, to present its financial advice as a source of integrity in the midst of unreliable and precarious financial industry. The star of the ad, walking towards Wall Street in New York City, finds himself knee deep in a world of financial fraudulence, symbolised by a world in which nothing is as it seems. The spot closes with the tag line ‘Barclays – Bank on Substance’. “Fake” won a Bronze Film Craft Lion for Production Design at Cannes International Advertising Festival.
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The Fake ad was developed at Venables Bell & Partners, San Francisco, by chief creative officer Paul Venables, creative director Tom Scharpf, copywriter Crockett Jeffers, agency producer Craig Allen.
Filming was shot by director Nicolai Fuglsig via MJZ Los Angeles with executive producers David Zander and Eric Stern, producer Emma Wilcockson, director of photography Ellen Kuras.
Editor was Rick Russell at Final Cut, Los Angeles.
Post Production was done at The Mill New York, by producer Bethan Thomas, colorist Fergus McCall, Lead Flames Dan Williams and Naomi Anderlini, Flame artists Iwan Zwarts and Corey Brown, 3D Supervisor Ben Smith, 3D artist Mike Dunkley, Wyatt Savarese, Alek Vacura, Tom Bardwell.