Bank Forum, Commerzbank Group in Ukraine, builds its reputation for scrupulousness in “The German Way”, a print advertising campaign developed at Ogilvy & Mather. When speaking finance, preciseness can only be perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner. Punk and Chaos – German Style.
The German Way campaign was developed at Ogilvy & Mather Ukraine by creative directors Will Rust, Ferenc Benesch, copywriters Karolina Galacz, Alexandra Doroguntsova, art director Taras Dzendrovskii, Zoltan Visi, photographer Eugenii Krylov, account project team Martin Alles, Svetlana Polyakova, Svetlana Korytko and Marina Lyubimova.