The Churchads.net in the UK is promoting Christmas with a focus on Christ with “Baby Scan Jesus”, a bus shelter poster featuring an ultrasound scan of a baby, with the words, “He’s on his way”, and the classic tag line, “Christmas starts with Christ”. The poster campaign is accompanied by two 30-second radio adverts to run on national and some local commercial stations, “telling the Christmas story in a modern setting”. One takes the form of an airport announcement and the other an answering machine message from Joseph. The campaign is associated with the new site, christmas.org.uk.
The Baby Scan campaign was developed by Churchads.net (formerly known as Churches Advertising Network, by marketing executives from the Church of England, Methodist, United Reformed and Baptist Churches.