Unilever has teamed up with Interactive YouTube video team Chad, Matt and Rob to promote three new Axe shampoo brands in “Virtual Hair“. Chad arrives at a surprise party pulled by Rob and Matt only to get them involved in an adventure fueled by Axe shampoo. Viewers are invited to help the guys save the world from aliens in a choice of three adventures fueled by Heat, Downpour or Zen shampoo. See more on Chad Matt and Rob’s Facebook page, and the Axe YouTube channel.
Click on the image below to play the video in YouTube (HD)
Chad, Matt and Rob are writer Chad Villella, director Matt Bettinelli-Olpi and Rob Polonsky, who work with camera operator/VFX artist/writer Justin Martinez and director/writer/cinematographer Tyler Gillett,
Appearing in the interactive series are Chad Villella, Matt Bettinelli-Olpin, Rob Polonsky, Mike Mitchell, Tyler Tuione, Robert Hardin, Ruby Lewis, Nicole Boccumini, Veerta Motiani, Liz Martinez-Nelson, Marisa DeVonish, Kyle Chasse, Dani McCune.