Australia Day Recruitment Drive
National Australia Day Council is encouraging Australians to turn on the patriotism on Australia Day 2010, January 26, with a print, television, outdoor and radio advertising campaign centred around the old fashioned government propaganda genre. A series of propaganda style posters spearhead a print, TV, outdoor and radio drive aimed at encouraging Aussies to participate with pride in the national day. Newspaper advertisements here focus on the traditional culinary symbols of outdoor Australian cooking, the barbecue and the esky (cooler).
The Australia Day campaign was developed at George Patterson Y&R Melbourne, by executive creative director Ben Coulson, copywriter Annie Egan, art director Ryan Fitzgerald, illustrator Mark Thomas and retoucher Hung Nguyen.