AUSTAR, Australia’s leading regional subscription TV service, is encouraging Australians to “Try a new life”. The recently launched advertising campaign promotes the benefits of AUSTAR’s MyStar digital recording device, with TV, print, digital, outdoor, radio and point of sale material. The first two of eight commercials, Lookout and Family Holiday, provide a quirky introduction to the concept of swapping with friends to try out alternative experiences.
Click on the image below to play the Lookout video in YouTube (HD)
Click on the image below to play the Family Holiday video in YouTube (HD)
The Try a New Life campaign was developed at Three Drunk Monkeys by executive creative directors Justin Drape and Scott Nowell, creative director Leslie Ali, lead creatives Nick Morrisey and Bradley Averil, group content director Carolyn Contois, content director Emily Thompson, content manager Daniel Deutsch, content executive Georgie Harvey, agency producer Thea Carone.
“The idea was to demonstrate how watching TV with MyStar allows you some freedom to live a different kind of life. The campaign just has some fun with that notion,” said Leslie Ali, Creative Director, Three Drunk Monkeys
Filming was shot by Chelsea director Rick LeMoine via The Shooting Gallery with producer Cath Anderson.