Audi’s sponsorship of the US Ski Team at the Vancouver 2010 Winter Olympics has been showcased in “Truth In Motion”, an evolving set of online films. “What does it take to be the best athlete in the world? A combination of passion, speed, precision, and determination”. The day-to-day triumphs and tribulations are documented in an up close and personal way rarely seen. Ultimately, it’s a story about individuals, driven by personal motives, propelled by individual talents and challenged in ways that are uniquely human. The series includes footage from the team’s snow camps in Portillo, Chile and Saas Fee, Switzerland, as well as their preparation for the World Cup competition in Sölden, Austria. The campaign is being backed up by a Facebook app and Audi Ski Twitter stream, and can be downloaded free on iTunes or viewed on Hulu.
Click on the image below to play the Truth in Motion film trailer in YouTube (HD)
Click on the image below to play the Determination video in YouTube (HD)
Click on the image below to play the Speed video in YouTube (HD)
Click on the image below to play the Precision video in YouTube (HD)
Click on the image below to play the Behind the scenes video in YouTube (HD)
Filming was shot by Anonymous Content director Brett Morgen with executive producer Rick Gentile.