Audi Breaks the Spell with Friendly Competition

Audi has been using the Vancouver 2010 Winter Olympics as a launchpad for two television commercials, “Spell” and “Friendly Competition”, taking on BMW, Ferrari, Mercedes and Lexus. As a sponsor of the United States Ski Team since 2007 and having recently produced the documentary “Truth in Motion,” Audi is familiar with the competitive environment that the Winter Games generate. The gloves are off.

BMW in Audi Spell commercial

Even in the friendliest competitions there is a winner and a loser. One of Audi’s biggest competitors is forced to face this truth, following the results of three straight Car and Driver comparison tests.

Click on the image below to play the Friendly Competition video in YouTube (HD)

We’ve been taught to desire certain things, whether an Italian sports car or even a boring SUV. With Audi’s market share growing faster that its competitors, the Audi S4, Q5, A5 Cabriolet and R8 V10 break the trance and make consumers take notice.

Click on the image below to play the Spell video in YouTube (HD)


Both spots were created by Venables Bell & Partners. Filming was shot by director Lance Acord via Park Pictures.

  • Tomas

    Didn’t ‘Spell’ come out before the Olympics?