Audi Bi-Xenon Road Signs

Audi Turkey Dogus Otomotiv reminded motorists of the efficiency of Audi Bi-Xenon headlights in a series of print advertisements with the tag line, “Now everything is two times more visible”. “Deer” won Gold at the Golden Drum Awards, while “Father and Son” was shortlisted.

Audi Bi-Xenon Deer ad

Audi Bi-Xenon Father and Son ad

Audi Bi-Xenon Bicycle ad


The Audi Bi-Xenon campaign was developed at DDB&Co, Istanbul, by creative director Karpat Polat, art directors Luis Tauffer, Koray Sahan, Edward Sedelius, account manager Ela Gokkan, account supervisor Ozlem Delikanli, photographer Volkan Hicyilmaz, with retouching done by Marcio Negherbon at Meca Engenharia de Imagens.