Audi Bi-Xenon Road Signs

Audi Turkey Dogus Otomotiv reminded motorists of the efficiency of Audi Bi-Xenon headlights in a series of print advertisements with the tag line, “Now everything is two times more visible”. “Deer” won Gold at the Golden Drum Awards, while “Father and Son” was shortlisted.

Credits

The Bi-Xenon campaign was developed at DDB&Co, Istanbul, by creative director Karpat Polat, art directors Luis Tauffer, Koray Sahan, Edward Sedelius, photographer/illustrator Meca Engenharia De Imagens.