AT&T is using “Whole New World”, a television and cinema commercial from their “Rethink Possible” campaign, uses fish to explore the possibilities that are out there. A small deep sea fish playing underwater soccer finds a whole new world is there when you expand your boundaries and embrace discovery. “Whole New World” is aired during ESPN’s 3D soccer coverage and has run in 3D in select movie theatres around the USA.
Click on the image below to play the Whole New World video in YouTube (HD)
The Whole New World campaign was developed at BBDO New York by chief creative officer David Lubars, executive creative director/copywriter Greg Hahn, executive creative diretor Ralph Watson, copywriter/art director Matt Vescovo, executive producer Elise Greiche-Pavone, assistant producer Jennifer Cyrier, executive music producer Melissa Chester.
Filming was shot by Psyop via Smuggler with creative director Eben Mears and Jon Saunders, executive producer Lucia Grillo, producer Nancy Nina Hwang, associate producer Sean Sullivan, CG artists Pakorn Bupphavesa, Dave Barrosin, Todd Akita, Damon Ciarelli, Alvin Bae, Andy Jones, Ciaran Moloney, Miguel Salek, Ed Manning, Jimmy Gass, Lee Wolland, Rie Ito, Tom Cushwa, Dan Fine, Jae Ham, Michael Shin, Larry Ruppel, Anderson Ko, Jason Goodman, Xuan Siefert and Keith Kim, compositors Jason Conradt, Borja Pena, Nick Tanner, Gabriel Regentin, Julian Ford, Jeen Lee, Fred Kim, designers Jon Saunders, Ben Chan, Daphne Yap, Gordon Waltho, Lutz Vogel and Scott Brisbane.
Music was composed by John Adair via Emoto, Los Angeles.