Aspirin and Cafiaspirin
Bayer in Brazil presented the choices of normal strength Aspirina and the stronger Cafiaspirina pain killers with a print advertising campaign featuring annoying situations. Aspirin can help deal with the Boss, the Ex Wife and the Teenage Daughter. Cafiaspirin helps deal with the boss’s jokes, the ex wife’s lawyer and the teenage daughter’s boyfriend.
The Cafiaspirina/Aspirina campaign was developed at Almap BBDO, Sao Paulo, by executive creative director Marcello Serpa, creative directors Luiz Sanches and Dulcídio Caldeira, copywriter Marco Giannelli (pernil), art director Marcelo Nogueira, advertiser’s supervisor Maria Luiza Dias, and typographer José Roberto Bezerra.