The Art Directors Club Hungary called for entries from young art directors this year with a print advertising campaign, “For those who play seriously”. In Salt, Ketchup and Condom, products are connected with childhood toys in adult fashion, introducing drugs, violence and sexual activity to the world of play. The advertisements call for those 28 years and younger to enter for the prize of a trip to the international Art Directors Club contest in Barcelona. The contest closed in May.
The Play Seriously campaign was developed at DDB Budapest by creative director Péter Tordai, art director Guilherme Somensato, copywriters Éva Juhász, Dorka Békefi, and photographer Gábor Máté.