Saatchi & Saatchi Poland won Gold at the 2010 Epica Awards with “Labels”, a print advertising campaign featuring socialist countries that no longer exist. Ariel’s “Clean Like New” tag line is linked with clothing labels made in Czechoslovakia (pre 1993), USSR (pre 1991), DDR (East Germany) (pre 1990) and Yugoslavia (pre 1992).
Credits
The Labels campaign was developed at Saatchi & Saatchi Poland, Warsaw, by creative directors Agnieszka Niska, Max Olech, art director Johan Pasternak, copywriter Natalia Pryzowicz with photographer Tomek Albin via Shootme.pl
