Argos, the British general goods store, has recruited a beat-boxing Bing Crosby to promote the Christmas 2010 catalogue. A 30 second spot, “Crooner”, shows Bing Crosby performing an up to date version of “White Christmas” with a microphone for a group of children and adults as part of a television Christmas special. A girl in the audience introduces us to the store’s name as a verb: “I think he’s Argosed it”, referring to an online search for catalogue items to purchase. The ad finishes with a call to check out the up to date Christmas gifts available on the Argos catalogue. The campaign includes print and online advertising.
Click on the image below to play the video in YouTube (HD)
The Bing Crosby campaign was developed at CHI & Partners, London, by creative director Nigel Roberts, creative Alan Cinnamond, planner Sarah Clark, working with Argos head of brand development Siobhan Fiztpatrick.
Media was handled at Mindshare by Steve Henderson.
Post production was done at The Mill, London, by VFX producer Ian Berry, shoot supervisor Hitesh Patel, 2D lead artist Gary Driver, 3D lead artist Francois Roisz and colourist Seamus.
Audio post production was done at Grand Central.
Music, originally composed by Irving Berlin and published by Warner Chappell, was remixed as White Christmas – Da Beat, by beatbox artist Faith SFX recorded by Adamson-Woolf.