Apple Sells Beatles on iTunes

Apple Corps, EMI and Apple® today have worked together to make The Beatles available for the first time on the iTunes Store®. Since November 16 the group’s 13 remastered studio albums with iTunes LPs, the two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections have been available for purchase and download on iTunes® worldwide as either albums or individual songs. Fans can also get a special digital “Beatles Box Set” featuring the “Live at the Washington Coliseum, 1964” concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert. The campaign is being promoted through online banners, iTunes vouchers and a series of simple commercials featuring well known Beatles songs.

The Beatles Now on iTunes


Apple The Beatles teaser on November 15

The Beatles iTunes cards

The Beatles Quicktime

Click on the image below to play the Coming To America video in YouTube (HD)

Click on the image below to play the All You Need is Love video in YouTube (HD)

Click on the image below to play the Here comes the Sun video in YouTube (HD)

Click on the image below to play the Let It Be video in YouTube (HD)

Click on the image below to play the Yesterday video in YouTube (HD)

Credits

The Beatles campaign was developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Duncan Milner, executive creative directors Eric Grunbaum and Scott Trattner, creative director Steve Turner, associate creative director Drew Stalker, art directors Margaret Keene, Antoine Choussat, Anthony Williams, copywriter Chris Adams and agency producers Serena Auroux, Nathan Nowak.

  • http://www.djmastercourse.com DJ Ben

    Didn’t Michael Jackson own the full back catalog of the Beatles music? Does this mean someone on his kids behalf have released it to iTunes???

    • http://www.theinspirationroom.com Duncan

      Michael Jackson was a partner with Sony in Sony/ATV, which controls the rights to perform the Beatles songs. EMI and Apple Corps have the rights to the recordings of the Beatles.