Apple Sells Beatles on iTunes
Apple Corps, EMI and Apple® today have worked together to make The Beatles available for the first time on the iTunes Store®. Since November 16 the group’s 13 remastered studio albums with iTunes LPs, the two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections have been available for purchase and download on iTunes® worldwide as either albums or individual songs. Fans can also get a special digital “Beatles Box Set” featuring the “Live at the Washington Coliseum, 1964” concert film, a worldwide iTunes exclusive which captures the Beatles’ very first US concert. The campaign is being promoted through online banners, iTunes vouchers and a series of simple commercials featuring well known Beatles songs.
Click on the image below to play the Coming To America video.
Click on the image below to play the All You Need is Love video.
Click on the image below to play the Here comes the Sun video.
Click on the image below to play the Let It Be video.
Click on the image below to play the Yesterday video.
The Beatles campaign was developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Duncan Milner, executive creative directors Eric Grunbaum and Scott Trattner, creative director Steve Turner, associate creative director Drew Stalker, art directors Margaret Keene, Antoine Choussat, Anthony Williams, copywriter Chris Adams and agency producers Serena Auroux, Nathan Nowak.