Apple Macbook Air Pinch

Apple’s launch of the latest Macbook Air is being promoted in “Pinch”, a 30 second TV commercial bringing together the advances made in the development of the iPhone and iPad. “Everything we have learned comes down to this. The next generation of MacBooks.” The new MacBook incorporates mobile technology advances such as all-flash storage, multi-touch trackpad, long-lasting battery, high resolution display and FaceTime camera.

MacBook Air Pinch

Click on the image below to play the video.

A 5 minute video provides an introduction to the new Macbook Air, with commentary by Jony Ive, design, and Phil Schiller, worldwide marketing, Bob Mansfield, hardware. Click on the image below to play the video.

Filed under: Apple, Commercials