Apple Macbook Air Pinch

Apple’s launch of the latest Macbook Air is being promoted in “Pinch”, a 30 second TV commercial bringing together the advances made in the development of the iPhone and iPad. “Everything we have learned comes down to this. The next generation of MacBooks.” The new MacBook incorporates mobile technology advances such as all-flash storage, multi-touch trackpad, long-lasting battery, high resolution display and FaceTime camera.

MacBook Air Pinch

Click on the image below to play the video in YouTube

A 5 minute video provides an introduction to the new Macbook Air, with commentary by Jony Ive, design, and Phil Schiller, worldwide marketing, Bob Mansfield, hardware. Click on the image below to play the video in YouTube

Filed under: Apple, Commercials



  • Mario

    I need to know how this sing is called… i mean, the macbook air pinch ad… i love that piano, and need to know where i can find it, or what’s that song’s name.


    • The music is an original composition. It has been commissioned for the ad 😉

  • the music was composed by brad breeck at mophonics music.

  • Javier

    I would like to know hows is the song of the “Introducing new mac book air” ad called.