Apple iPhone Retina Display in Every

Apple has launched a new television commercial for the iPhone 4, touting the phone’s Retina display as the highest resolution phone screen, ever. The commercial features screenshots from Photos, the movie Up, The New York Times, an excerpt from Malcolm Gladwell’s book, “What the Dog Saw: And Other Adventures”, a peek into the Twitter account of Kevin Nolan, complete with friends, albums by Jack Johnson (To The Sea) and Bob Dylan (The Freewheelin’ Bob Dylan), a video game and family video.

iPhone 4 Family photo

Click on the image below to play the video.


Apple’s iPhone 4 campaign was developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Duncan Milner, executive creative directors Eric Grunbaum and Scott Trattner, creative director Alain Briere, associate creative directors Jamie Reilly, Kevin Tenglin, art director Parker Grant, copywriters Louise Shieh and Pete Figel, agency producers Anne Oburgh and R.J. Pomeroy.

Filming was shot by directors Mark Coppos and Virginia Lee via Green Dot Films.