Apple has released a new iPad television commercial, “Electric”, following on from “Delicious” and “Musical”. From watching movies on its brilliant 9.7 inch screen to plugging in your guitar and jamming out, iPad can be just about anything. Cinematic. Elementary. Academic. Full-size. Presenting. Bought. Sold. Fantasy. Electric. Go to apple.com/ipad to learn more. And check out the Inspiration Room iPad app, available free on iTunes.
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The Delicious ad was developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Duncan Milner, executive creative directors Eric Grunbaum and Scott Trattner, creative director Chuck Monn, associate creative director Demian Oliveira, art director Jay Berry, copywriter Julia Oh, agency producers Perrin Rausch and Nathan Nowak.
Filming was shot by director Mark Coppos via Green Dot Films with director of photography Michael Farrell. Editor was Jared Coller at Nomad Editing Company. Post production was done at Dtrain FX by VFX artist Ben Gibbs.
Music is Never Stop by Chilly Gonzales.