Anchor is running “Made by Cows”, an integrated advertising campaign in the UK promoting their 100% fresh milk butter products. Friesian cows oversee the manufacture of butter in a factory, accompanied by a countrified version of Paradise City by Guns ‘n’ Roses. The www.thefreerangebutter.co.uk site currently loads as the Anchor Facebook page, introducing us to Doreen the quality controller, Linda, head of dispatch, Olive, distribution manager, Gloria, head churner,
Click on the image below to play the video in YouTube (HD)
The Made by Cows campaign was developed at CHI & Partners, London, by creative directors Dave Masterman and Ed Edwards, creative team Matt Collier and Wayne Robinson, agency producer Louise Richardson, planners Sarah Clark and David Buckley, account handlers Sarah Golding and Brendon McLean, with Anchor’s senior brand manager Mike Walker and brand manager Kate Richards.
Media planners were Naomi Lopez and Joshua Bailey at Carat.