ANAD in Germany, a Anorexia Nervosa and Associated Disorders support organisation, reminded the public how beauty ideals have been distorted in recent years. Three paintings by German artist Remus Grecu were placed in the Städel Museum in Frankfurt providing contemporary versions of paintings by Boucher (Nude lying on a sofa), Manet (Olympia) and Ingres (The bather of Valpinçon).
After Boucher, Nude on a sofa. Oil on canvas, 73/59cm. 2009
Beauty ideals change. Today, the media and the cosmetics and fashion industries all promote body measurements that are unattainable for people with healthy eating behaviors, effectively turning disorders like anorexia and bulimia into trends. But while in most countries models with a body mass index below 18 are banned from work, in Germany the seriousness of the issue is still downplayed. Support prevention and education: www.antianorexia.net
François Boucher, Nude Lying on a Sofa, also known as Reclining Girl, 1752, housed in Alte Pinakothek, Munich.
After Ingres. The bather of Valpinçon, Oil on canvas, 146/98cm. 2009
Jean Auguste Dominique Ingres, The bather of Valpinçon, 1808, Musée du Louvre.
After Manet, Olympia. Oil on canvas, 190/130cm.
Edouard Manet, Olympia, 1863, Musée d’Orsay, Paris. The controversial painting was inspired by Titian’s Venus of Urbino, which in turn refers to Giorgione’s Sleeping Venus.
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Credits
The Beauty exhibition concept was developed at Ogilvy & Mather, Frankfurt, by executive creative directors Stephan Vogel and Christian Mommertz, copywriters/art directors Sabina Hesse, Albert S. Chan, advertiser’s supervisor Claudia Engel, account supervisor Veronika Sikvolgyi, art buyer Christina Hufgard and Valerie Opitz. Painter was Remus Grecu. Photographer was Jo Bacherl.
Osocio includes the ANAD campaign in the Best Campaign of 2009 contest.
The campaign won awards at Cannes International Advertising Festival 2009 (Bronze Media Lion), London International (Silver for Design and Bronze for The New Category), EuroBest Amsterdam 2009 (Bronze for Print/Public Awareness Messages, Media/Best Use of Ambient Media/Large Scale, Craft/Print/Best Use of Illustration), and Epica 2009 (Silver for Public Interest and Bronze for Consumer Direct and Illustration).
Beautiful sample of Romanticism Fine Art . Any way , I don’t understand why did the artist decided to create models in anorexia disorders .Oil Painting should rather be about beauty of human flesh not ugliness . Apart from that I personally would waste my materials to create any woman in that way ,even for $900,000 or much more
the point of them recreating the paintings was to show how fashion has destroyed the viewers of “self-image”. Its not to create a piece of art, but to create what young teenagers see and want to become. I would never pick the recreated paintings to be “more beautiful” than the originals. Paintings are still about beauty of human flesh, but thats not the point of this theme. Bones and hair loss and depression are not very flattering, yet fashion has totally taken over. I hate what the fashion industries have done to Real ideal body image. Healthy,externally ans internally, apparently is not “ideal”. : (
watta world! : /
Be serious, for most people anorexia is hardly “ideal”. The perception of anorexia as beauty is called body dysmorphic disorder, and is a mental illness. It’s true that the fashion industry promotes hyper-idealized body image, but they are hardly “unattainable for people with healthy eating habits”--if anything, the eating and exercise habits common today are atrocious and anything but healthy. Obviously anorexia is not a good thing, but the fact remains that the percentage of people who are grossly overweight from unhealthy lifestyles far outnumber the people who are anorexic from body-image issues.
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