Pepsico’s Amp Energy 100% Juice is presented as the way of the future in Eric’s Good Morning, a television commercial produced in Canada. Eric, an average guy, is so energized and inspired after drinking his new AMP Energy 100% Juice that he decides to build an ice cream dispensing robot that results in a boost in office morale and kudos from the boss! The underlying message: AMP Energy not only gives you the energy you need to get things done, but its powerful effects can benefit those around you, too.
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The Soft Serve Robot ad was developed at Proximity Canada, Toronto, by creative directors John Gagne, Jon Webber, copywriter Jon Ruby, art director Jeff Da Silva and agency producer Christie Gawenda, planner Zach Klein, account managers Andrea Cook and Linday Bernard.
Editors were Gord Koch and Igor Boros at Ricochet Post, Toronto.