Amnesty Crowds Ignore Human Rights

Amnesty International in New Zealand challenged public apathy towards human rights in this print advertising campaign developed by Colenso BBDO. The campaign, which won a Silver Press Lion at Cannes International Advertising Festival 2010, shows crowds turning their backs on beating, execution and brutal rebels. “Ignore us. Ignore human rights”. A challenge to take seriously calls to join up with Amnesty and support street collections.

Amnesty International Rebels

Amnesty International Beating

Amnesty International Execution


The Crowd campaign was developed at Colenso BBDO, Auckland, by executive creative director Nick Worthington, copywriters/art directors Jonathan McMahon, Karl Fleet and Lisa Fedyszyn, graphic designer Lachlan Palmer-Hubbard, photographer Henry Jen, retoucher Kevin Hyde at Imagecraft, account directors Angela Watson and Kate Smart, working with Amnesty development director Cyrille Koolhaas and CEO Patrick Holmes.