Amnesty Crowds Ignore Human Rights

Posted on October 10, 2010 by Duncan

Amnesty International in New Zealand challenged public apathy towards human rights in this print advertising campaign developed by Colenso BBDO. The campaign, which won a Silver Press Lion at Cannes International Advertising Festival 2010, shows crowds turning their backs on beating, execution and brutal rebels. “Ignore us. Ignore human rights”. A challenge to take seriously calls to join up with Amnesty and support street collections.

Amnesty International Rebels


Amnesty International Beating

Amnesty International Execution

Credits

The Crowd campaign was developed at Colenso BBDO, Auckland, by executive creative director Nick Worthington, copywriters/art directors Jonathan McMahon, Karl Fleet and Lisa Fedyszyn, graphic designer Lachlan Palmer-Hubbard, photographer Henry Jen, retoucher Kevin Hyde at Imagecraft, account directors Angela Watson and Kate Smart, working with Amnesty development director Cyrille Koolhaas and CEO Patrick Holmes.

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Location New Zealand (New Zealand)

2 Responses to Amnesty Crowds Ignore Human Rights

  1. Pingback: Cannes Press Winners for 2010 | The Inspiration Room

  2. Jillian Pike says:
    August 28, 2012 at 2:22 pm

    Very moving, well done.

    Reply

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