Amnesty International in New Zealand challenged public apathy towards human rights in this print advertising campaign developed by Colenso BBDO. The campaign, which won a Silver Press Lion at Cannes International Advertising Festival 2010, shows crowds turning their backs on beating, execution and brutal rebels. “Ignore us. Ignore human rights”. A challenge to take seriously calls to join up with Amnesty and support street collections.
The Crowd campaign was developed at Colenso BBDO, Auckland, by executive creative director Nick Worthington, copywriters/art directors Jonathan McMahon, Karl Fleet and Lisa Fedyszyn, graphic designer Lachlan Palmer-Hubbard, photographer Henry Jen, retoucher Kevin Hyde at Imagecraft, account directors Angela Watson and Kate Smart, working with Amnesty development director Cyrille Koolhaas and CEO Patrick Holmes.