Amnesty International used chopsticks to raise awareness and drive activism relating to human rights violations in China, with an emphasis on prisoners of conscience, torture and execution.
1. Tuck under thumb and hold tightly.
2. Write the Chinese government to help end torture.
3. Don’t let human rights violations by the Chinese government give China a bad name.
4. Take further action at amnesty.org/china [tentative URL]
The Chopsticks campaign was developed at Saatchi & Saatchi New York, by creative directors Jason Musante, Josh Rubin, art director Michael Arguello and copywriter Bassam Tariq.