Talk show host Conan O’Brien is the latest celebrity spokesperson for American Express, featuring in “Curtains”, a television commercial filmed in India. O’Brien, who has moved from NBC to start a new late night show on TBS, “Conan”, travels across Jaipur looking for the right cloths to use for his stage curtains. Speaking in Hindi throughout he asks vendors about resham silk cloth from Banaras, buys thread, dyes it red and has it woven into a stage curtain suitable for his own show. The spot culminates with a reminder to viewers: “If you’re really serious about entertainment, every detail counts,” followed by a call-to-action to visit americanexpress.com/entertainment, where cardmembers can take charge of their own entertainment experiences.
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“Curtain” is the latest installment of the “Take Charge®” brand campaign developed at Ogilvy & Mather, New York, by group creative director/copywriter Chris Mitton, creative director/copywriter Jon Wagner, creative director/art director Dustin Duke, copywriter Greg Greenburg, art director Robert Wakeland, executive producer Melissa Mapes, producer Christina Thompson, production coordinator Kelly Allen.
Filming was shot by director Bryan Buckley via Hungry Man with director of photography Scott Henriksen, executive producer Kevin Byrne, executive producers Cindy Becker, Dan Duffy and Mino Jarjoura. Editor was Chris Franklin at Big Sky Editorial with assistant editor Christina Rackoff, executive producer Cheryl Panek, producer Erica Thompson.