American Cancer Society is bringing together artists and musicians to donate their talent and activity to inspire more people to take action in the fight against cancer. The concept is one of increasing the number of survivors who celebrate their birthdays each year. Visitors to the More Birthdays site, morebirthdays.com, are able to combine their favorite musician singing “Happy Birthday” in a greeting personalised for friends or family, along with limited-edition art, wrapping paper, and posters inspired by the work of the American Cancer Society. Funds go to cutting-edge cancer research, support programs and practical services to people dealing with cancer, encouraging people to take steps to help lower their cancer risk, and pressing lawmakers to devote more resources to finding cures.
Silhouettes of Hope by Kari Moden was made for all the women whose lives have been saved by breast cancer screenings. Hope Sweet Hope by Michael Schwab is inspired by the thousands of cancer patients who stay for free at American Cancer Society Hope Lodge facilities when receiving treatment away from home. Generations by Dan Funderburgh is inspired by the families who are flourishing because of life-saving work supported by the American Cancer Society. Breathe Deep by Am I Collective is a tribute to the American Cancer Society’s fight for smoke-free laws.
Click on the image below to play the behind-the-scenes video in YouTube (HD)
The More Birthdays campaign was developed at The Martin Agency, Richmond, by chief creative officer/art director John Norman, creative director/copywriter Joe Alexander, copywriter Neel Williams, art director D’Arcy O’Neill, art buyer Anya Mills, print producers Jennifer White, Debbie Andrews, and studio artist Midori Batten. The interactive site was developed by interactive producers Jeremy Lind and Travis Smith, technical director Kevin Power, senior developer Jeremy Misavage, developer Chris Harrison, QA engineer Sean Jones, interactive planner/account manager Leah Muhlenfeld, and account coordinator Colton Payne.
The More Birthdays site was designed and developed at Grow Interactive by creative director Drew Ungvarsky, art director Matt Clack, developer Josh McDonald, Flash developers Justin Johnson, CJ Gammon, Darius Pilapil, designer producer Josh Newton, project manager Sonya Parker, strategist Eric Green, interactive director Benjamin Mace, Gallery Flash developer Destin Young (Ourvice) and Gallery designer Nessim Higson (IAAH).