Alpha Rev New Morning

Indie band Alpha Rev has released a music video for their new single, “New Morning”, shot in the flat and forested landscapes of Austin, Texas. Lead singer Casey McPherson appears among a cast of men, women and children, running the gamut from serenity to tumult to mutual embrace. The heartfelt collage of memory and family brings together responses to spiritual and emotional symbols, all in black and white.

Boy in Alpha Rev New Morning music video


Click on the image below to play the video in YouTube (HD)

Credits

New Morning was commissioned by Hollywood Records. Filming was shot in Austin, Texas, by director Mark Pellington via Merge Films/Crossroad Films with director of photography Eric Schmidt, executive producers Joseph Uilano and Neil Maiers, producer Norm Reiss, editor Nathan Cox, creative directors Dave Snow and Mike Sarkissian. Telecine was produced at Rushes by colorist Marshall Plante.

Lyrics for New Morning

I dont give a damn about the castle on the hill
All the gold that we could eat
Or the horse you had for sale
No I’m getting kinda rich
On the side of any soul alive

I dont give a damn if I’m running from the law
when my money’s not enough
And they come and take it all
No I’m getting kinda rich
On the side of any soul alive

Have you heard the Mona Lisa?
Have you heard who you are?
You’re a new morning
You’re a new moning

Wanna be ok when I’m sitting here alone
Not just thinking of the ways
that I could have done it wrong
No I’m getting kinda rich
On the side of any soul alive

Have you heard the Mona Lisa
Have you heard who you are
You’re a new morning
You’re a new morning
You’re a new morning
Now, you’re a new morning now

Have you heard my Mona Lisa?
Have you heard who you are?
You’re a new morning
You’re a new morning
You’re a new morning
Now, you’re a new morning now

  • NINA

    I KNEW
    THEY DIDNT
    NOW
    THANK U
    FROM
    EL FONDO DE ME CORAZON

  • Trisha Lynn

    I LOVE this band and this song!!!