On March 4, 1933, Franklin Delano Roosevelt delivered the memorable phrase “The only thing we have to fear…is fear itself” in his first inaugural address. Allstate Insurance invokes FDR’s famous words to remind Americans that through the decades we have overcome adversity and we have continued to prosper. The commercial won a Gold Lion for Film Craft (Production Design) at Cannes International Advertising Festival.
Click on the image below to play the video in YouTube (HD)
The Speech campaign was developed at Leo Burnett Chicago by chief creative officer Susan Credle, executive creative directors Charley Wickman and Jeannie Caggiano, creative director/copywriter Tony Pawela, creative director/art director Jo Shoesmith, agency producer Nicky Furno, account supervisor Lauren Gibbs.
Music is “The Well Tempered Clavier” by JS Bach.