AllState Insurance has added football madness to the Mayhem advertising campaign launched in June 2010, with four TV spots focused on NFL obsession. In College Football a quarterback and his team mates become a road hazard. In “Satellite” a rooftop satellite dish needs to be adjusted for the football season. In “Flag” a football flag comes loose on the highway. In “Lawn” a teenage boy has his focus of attention torn between lawn mowing and football. Actor Dean Winters leads us through each scenario, with Dennis Haysbert reiterating the tagline, “Dollar for dollar, nobody protects you like Allstate.”
Click on the image below to play the College Football video in YouTube (HD)
Click on the image below to play the Satellite video in YouTube (HD)
Click on the image below to play the Flag video in YouTube (HD)
Click on the image below to play the Lawn Game video in YouTube (HD)
The Football Mayhem campaign was developed at Leo Burnett Chicago by creatives Charley Wickman, Jo Shoesmith, Josh Mizrachi and Greg Nobles, and agency producer Brian Litman.