Allan Gray Lessons from Childhood

Allan Gray, an investment management company in South Africa, appealed to the lessons learned in childhood in what has become known as the “Kids Campaign”, developed at King James, Cape Town. Three magazine advertisements, Sea Monkeys, Soccer and Karate, were awarded with a Gold for Print Advertising at the Loerie Awards held in Cape Town earlier this month.

Allan Gray Sea Monkeys

Allan Gray Karate

Allan Gray Soccer


The Kids Campaign was developed at King James, Cape Town, by executive creative director Alistair King, art director Karin Barry-McCormack, copywriter Paige Nick, and photographer Ross Garrett.