All Your Cars at Car One

Car One, a motor vehicle dealer in Argentina, presents its range of vehicles, from modern and luxury brands through cheap and old in television commercials featuring cars that change shape depending on their owner’s chances of financial success. In “Inheritance” (Herencia) a man is phoned by his mother, just as he is about to get into his car. They discuss his millionaire uncles’ state of health, deciding whether they will receive any inheritance. In “Blueberries” (Arandanos) two neighbours discuss a business proposal centred on growing blueberries. “Inheritance” won a Gold Film Lion at Cannes International Advertising Festival, with “Blueberries” winning a Silver Film Lion.

Car One Inheritance

Click on the image below to play the Inheritance video.

Click on the image below to play the Blueberries video.


The Inheritance and Blueberries ads were developed at Leo Burnett Argentina, Buenos Aires,, by chief creative officers Seto Olivieri and Pablo Capara, creative director/copywriter Luis Sanchez Zinny, creative director/art director Carmelo Maselli, agency producers Federico Puricelli and Francisco Tanto, advertiser’s supervisor Daniel Ferro, account supervisor Hernan

Filming was shot by director Augusto Gimenez Zapiola via ArgentinaCine, Buenos Aires, with producers Nano Tidone, Marcos Landajo, Aldo Ferrari. Editor was Agustin Devitorio. Post production was done at Gizmo, Buenos Aires.