Kelloggs has recruited mild-mannered British alien Miles Melman as spokesman for Raisin Bran Crunch, giving him a Facebook profile, Facebook group and a chance to make good in life. Melman appears as a character whose identity could place him in James Cameron’s Alien movie or Stan Winston’s movie Pumpkinhead. The self-described “hell beast bent on destruction” talks about the benefits of balancing his diet of red meat and cerebral fluids with the roughage of Raisin Bran Crunch.
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The Miles Melman campaign was developed at Leo Burnett, Chicago, by creative director mark Oosthuizen, art director Vincent Cook, copywriter Colin Selikow, agency producer Marshall Street.
Filming was shot by director Kieran Walsh via Wild Plum with line producer Ted Robbins and executive producer Shelby Sexton.
Animation was produced at Bent Image Lab by director Rob Shaw, producer Donielle Howard.